03 · Data & insight

From scattered figures to clear decisions.

We decide which figures matter, measure your funnel from first click to client, structure the data behind it and make the results readable for marketing, sales and management.

See what we do
Sound familiar?

What we often see.

Familiar to a contractor who follows up quotes without knowing which campaign brought them, or an estate agency that cannot see which source produces viewings.

  1. 01Figures nobody looks at, or reports full of figures with no conclusion.
  2. 02Campaigns judged on cost per enquiry, without knowing what happens afterwards.
  3. 03No overview of which source really brings in customers.
What we do

Measure, understand, decide.

First we determine which questions your data must answer. Then we structure the data and build the dashboard.

Insight

  • Defining KPIs: which figures matter
  • Funnel analysis: where enquiries slow down or get stuck
  • Reporting and decision support that you actually use

Data & business intelligence

  • Data modelling: which data we store and link, and how
  • KPI and management dashboards with key figures by source and by step
  • Data from different tools brought together and structured, in a database (SQL) where needed

Improve

  • Adjusting pages and campaigns based on behaviour
  • Monthly rhythm: report, review, adjust
  • Need a bespoke dashboard? See our software and apps
From measurement to decision

Measure every step, adjust every step.

  1. 01ReachHow many people see your campaign?
    What we measure
    Reach and impressions, per channel.
    Which decision it leads to
    Where and for whom we deploy the budget.
  2. 02ClicksHow many people actually reach your page?
    What we measure
    Click-through rate per advert and per page.
    Which decision it leads to
    Which message and imagery we keep or replace.
  3. 03EnquiriesHow many visitors leave their details?
    What we measure
    Enquiries by campaign and by form.
    Which decision it leads to
    Which campaign and page work best.
  4. 04ConversationsHow many enquiries lead to a conversation?
    What we measure
    Response speed and availability.
    Which decision it leads to
    Where enquiries get stuck and which follow-up needs to improve.
  5. 05CustomersHow many conversations become clients?
    What we measure
    Appointments and clients by source.
    Which decision it leads to
    Which campaign really brings in clients, not just enquiries.

Schematic overview, with no real figures.

This is how we approach it

Every month: measure, discuss, adjust.

  1. 01

    Measure

    One source for your key figures.

  2. 02

    Report

    Key figures by source and by step.

  3. 03

    Discussion

    What works, what does not, and why.

  4. 04

    Adjusting

    Concrete adjustments for the following month.

How it fits into the whole

Six domains, one system.

We do not deliver separate pieces. Each domain connects to the next, so that a campaign also becomes a client and a figure also becomes a decision.

  1. 01Strategy, brand & contentA clearer brand, imagery that captivates and content that keeps coming.
  2. 02Paid media & lead generationMore relevant enquiries, and knowing what they deliver.
  3. 03Data & insightFrom scattered figures to clear decisions.
  4. 04Web & digital experiencesDigital experiences that do not just look good, but work.
  5. 05Automation & AILess manual work. Faster follow-up.
  6. 06Software & AppsBespoke software and apps: platforms, microapps and mobile apps.
Introduction

Tell us where your business gets stuck.

Together we will look at whether marketing, data, automation or technology is the right solution. A short message is enough.

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