02 · Paid media & lead generation

More relevant enquiries, and knowing what they deliver.

We design and manage campaigns that generate enquiries: Meta Ads, visibility on Google, social media content and landing pages that fit together.

Sound familiar?

What we often see.

Familiar to a contractor who receives quote requests via Facebook, an estate agency that depends mainly on portals, or a studio that wants to fill its capacity.

  1. 01Adverts send people to a generic website, with no clear next step.
  2. 02Search engines and social media run separately from each other, with no shared message.
  3. 03Enquiries come in, but nobody knows which campaign brought them.
What we do

Direction first, then channels.

Every campaign starts with goal, audience and message. Only then do we choose the channels, and where they lead. How enquiries are followed up afterwards is covered under automation.

Campaign strategy

  • Goal: what should a campaign deliver?
  • Audience: who do we want to reach, and where?
  • Message: what do we say, in which image?

Channels

  • Meta Ads on Facebook and Instagram
  • Visibility on Google (SEO and local)
  • Content for social media
  • Landing pages per campaign

Lead generation

  • Lead forms connected to your follow-up
  • Conversion flows: from click to enquiry
  • Creative testing, one variable at a time
  • Reporting by source and by campaign
Channels

From signal to enquiry.

  1. 01Meta AdsPaid campaigns that reach the right audience.
    What we do
    Campaign structure and audiences, testing images and copy, form connected to your follow-up.
    What you see
    Which adverts generate enquiries, and which do not.
  2. 02SEO & localBeing found where your customers search.
    What we do
    Translating search intent into the right pages, local visibility and a sound technical foundation.
    What you see
    More relevant visitors who already know what they are looking for.
  3. 03Social mediaA regular, recognisable presence.
    What we do
    A monthly calendar aligned with your campaigns, with imagery and copy under one direction.
    What you see
    Posts that lead to your offer.
  4. 04Landing pagesOne page per campaign, with one clear action.
    What we do
    The advert’s message repeated, and a form that lands directly in your follow-up.
    What you see
    Enquiries you can trace back to their source.
This is how we approach it

An enquiry is only the beginning.

  1. 01

    Direction

    Goal, audience and message.

  2. 02

    Build-up

    Campaigns, pages and forms.

  3. 03

    Follow-up

    Every enquiry lands in your system.

  4. 04

    Adjusting

    We measure by source and adjust.

Our work

In practice.

We only share names, images and figures with the client’s permission.

Fitness

Flemish fitness studio

What we built
Content, Meta Ads, lead capture and automated follow-up as one continuous flow.
What is running now
Every new enquiry arrives automatically and is forwarded straight away for follow-up.

Hospitality

Hospitality venue in Aalst

What we built
Ongoing content planning and production for social media.
What is running now
A fixed schedule for social media, with content delivered month after month.
Introduction

Tell us where your business gets stuck.

Together we will look at whether marketing, data, automation or technology is the right solution. A short message is enough.

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